Christopher Mahoney

Stage 5, MArch


An olfactory masterplan centred around beer production. The processes rich bouquet of scents can develop a wayfinding strategy and framework that utilises the prompting of memory recall for bottom-up development through intuitive associations. A host brewery promoting independence of microbreweries derives from this, investigating the sensory distortion associated with alcohol consumption. Manipulating inherited structural systems and conventions, creating temporal distortions through light exposure, and questioning the boundaries between environments distils the thesis whilst maintaining a narrative driven approach to design.